Services Terminology, Explained

CIPC

Companies and Intellectual Property Commission — the South African government body that registers and regulates companies.

Example: We submit your CoR forms to CIPC to register your (Pty) Ltd.

(Pty) Ltd

Private company with limited liability — the most common South African business form.

Example: Most small and medium businesses register as (Pty) Ltd to separate personal and business liability.

Beneficial Ownership

Mandatory CIPC declaration of the natural persons who ultimately own/control a company.

Example: Every (Pty) Ltd must lodge a BO declaration annually since 2023.

CSD

Central Supplier Database — the South African government supplier registry. Required to do business with any government entity.

Example: Schools, municipalities and government departments will only pay vendors registered on CSD.

Tax Compliance

Being registered for and up-to-date with SARS (income tax, VAT if applicable, PAYE for employers).

Example: We help you obtain a tax clearance pin via SARS eFiling.

Annual Return

A yearly CIPC declaration confirming your company is still active. Failure to file leads to deregistration.

Example: We file your CIPC annual return before the anniversary of your registration date.

Logo Design

A unique visual mark that identifies your business across all media.

Example: Three concept rounds, final logo delivered as AI, SVG, PNG and JPG.

Letterhead

Branded stationery layout for official company letters.

Example: A4 letterhead with logo, contact strip and footer banking details.

Company Profile

Multi-page document presenting your company, services, team and credentials to potential clients.

Example: 12-page profile with cover, vision/mission, services pages and contact page.

Poster / Flyer

Single-page promotional design for print or social media.

Example: A4 launch poster announcing a Black Friday promotion.

School Photography

Individual student portraits, class photos and graduation shoots delivered as a printed package.

Example: Annual matric class portraits with personalised border for each learner.

Event Photography

Live coverage of conferences, weddings, sports days, corporate functions — both candid and posed.

Example: Year-end function with 200+ edited photos delivered within 7 days.

Editing & Retouching

Post-processing of raw images: colour correction, exposure balance, blemish removal.

Example: Skin smoothing and background cleanup on graduation portraits.

Content Calendar

A scheduled plan of what gets posted on each platform and when.

Example: 30 posts/month planned across Facebook, Instagram and TikTok with themed weeks.

Engagement

Replies, comments, shares and direct messages — the conversations that build community.

Example: Responding to customer enquiries within 1 hour during business hours.

Analytics

Numbers that show what worked: reach, impressions, click-through, follower growth.

Example: Monthly report showing a 35% reach increase after switching to Reels.

Custom Website

A website hand-built from scratch (not a template) so the design, structure and functionality fit your exact brand and goals.

Example: A bakery getting a site with online ordering, branded checkout and gallery — not a generic theme.

Responsive Design

A layout that automatically adapts to phone, tablet and desktop screens.

Example: A pricing page that shows 4 cards on desktop, 2 on tablet and 1 per row on mobile.

AEO (Answer Engine Optimization)

Optimising content so AI assistants (ChatGPT, Google AI Overviews, Perplexity) can quote you directly when answering questions.

Example: A clear FAQ block that says "TECHANDTAG charges R 950 for CIPC company registration" — AI engines extract this directly.

GEO (Generative Engine Optimization)

A newer discipline that structures your content so generative AI systems treat your site as a trusted source.

Example: Using schema.org Organization markup, citing real founding date 2022, listing services and contacts in machine-readable form.

E-E-A-T

Google quality framework: Experience, Expertise, Authoritativeness, Trustworthiness — how Google judges who deserves to rank.

Example: Showing director bios, company history, real client logos and contact details all support E-E-A-T.

Domain Name and Registration

A domain name is the human-readable web address people type into a browser (for example, techandtag.co.za). "Registration" is the process of leasing that name through an accredited registrar for a yearly fee, which gives you exclusive rights to use it for as long as you keep renewing.

Example: Registering "yourbakery.co.za" for R 150/year so customers can find your site directly instead of typing a long IP address.

Hosting Services

Hosting is the rented space on a server (a powerful, always-on computer) where your website's files, database and email live so they can be served to visitors 24/7 over the internet. Hosting plans differ by storage, bandwidth, speed, uptime, security and support.

Example: A small business site hosted on a shared cPanel plan with 10 GB SSD storage, free SSL and daily backups, costing roughly R 99/month.

Custom Email Address

A branded mailbox that uses your own domain (for example, info@yourbusiness.co.za) instead of a free generic address like @gmail.com. It builds trust, looks professional and keeps your branding consistent across every message.

Example: Setting up info@techandtag.co.za, accounts@techandtag.co.za and careers@techandtag.co.za so each enquiry reaches the right team.

Search Engine Optimization (SEO)

The ongoing practice of improving a website so that search engines (Google, Bing) rank it higher for relevant searches. SEO covers technical setup (speed, mobile-friendly, structured data), on-page content (keywords, headings, alt text) and off-page signals (backlinks, reviews, citations).

Example: Optimising a plumber's site for "emergency plumber Pretoria" so it appears on the first Google page when local customers search at 2 a.m.

Web Applications

Interactive software that runs inside a browser — far more than static pages. Web apps store and process data, have user accounts, dashboards and workflows, and can replace traditional desktop software.

Example: A school portal where parents log in to view results, pay fees, download reports and chat to teachers — all inside the browser.